There are more and more corporate self-media, and it has gradually become the standard configuration of enterprises, but the reality is that self-media has gradually become a burden for enterprises. What this article wants to talk about is to bring us some inspirations for the operation of corporate we-media from some phenomena of corporate we-media in the past 10 years. In the face of so many self-media platforms, it is a low-cost customer acquisition and conversion model if you use it well.
It should be noted that the enterprise self-media mentioned in this article does not include professional self-media institutions or mcn institutions Fax List that use the self-media account itself as the main profit method, but refers to enterprises that have their own main business and open self-media accounts. The media account is to bring help to the main business development. We media platforms open enterprise certification, and through certification privileges.
Companies can be attracted to open we media accounts, and they are interested in the content, users and money in the hands of companies; while companies open we media, they want to promote their own brands and products without spending money. Convert customers to earn money. Typical examples are Weibo in 2011, WeChat Official Account in 2013, Toutiao in 2017, and Douyin in 2018. The growth rate of users outperformed the growth rate of content, and the demand was greater than the supply, so companies could enjoy the platform’s dividends.